Get Started - Marketing - Former - Research Guides at University of Northern Iowa

Welcome!

Use this guide to find important databases and other types of resources in the field of marketing.

Most of the resources listed are available digitally. You will be prompted to enter your UNI CatID if accessing resources off-campus.

Databases A-Z: Marketing
Start with Best Bets databases.
Business Portal Guide
Provides links to major tools for finding information about companies, markets and industries.

Mintel Academic This link opens in a new window
Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides an overview of a market's dynamics and prospects.
ABI/INFORM Collection (ProQuest) This link opens in a new window
"The ABI/INFORM Collection is comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. The collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as The Economist and Sloan Management Review, country-and industry-focused reports, and major news sources like the Wall Street Journal." Several datasets are also available.

ESG Manager on Campus
Provides analysis of companies and industries on numerous environmental, social, and governance factors.

Business Source Elite (EBSCO) This link opens in a new window
Provides the full text of nearly 4,000 peer-reviewed journals, business magazines, and trade journals; profiles of more than 1 million companies; and more than 10,000 industry and market reports.