The sources in this section provide data on various consumer and industrial market segments, consumer expenditures, public opinion, consumer confidence, and lifestyles.
Provides national survey data on customer satisfaction with goods and services available to U.S. household consumers. The index rates satisfaction with individual companies, industries, and the economy as a whole. Data are gathered and analyzed by the University of Michigan National Quality Research Center.
This U.S. Bureau of Labor Statistics program collects and distributes data on the buying habits of U.S. consumers. Annual and two-year reports are published. Tracks expenditures for specific products, such as fresh fruits, by consumers in various demographic categories.
This book is a compilation of measures used in areas such as individual differences, values, reactions to advertising stimuli, and post-purchase behavior. Entries for specific scales include details on their construction, development, and validity, as well as the scales themselves.
Provides data on consumer spending, activities, shopping behaviors, behavior analyses, affluent consumers, brand preference surveys, ethnic focus such as Hispanic- & Latino-American consumers, gender focus, generational focus, and various segments and geodemographics.
Handbook of Marketing Scales
