Research Guides: Global Trade Practices: Survey Instruments

Ebooks

The library collection includes many books on the methodology of constructing market surveys and questionnaires.

Some books contain collections of instruments used in education, psychology, and other social sciences.

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
ISBN: 9780749450281
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
ISBN: 9781412980180
Contains compilation of measures used in areas such as individual differences, values, reactions to advertising stimuli, and post-purchase behavior. Entries for specific scales include details on their construction, development, and validity, as well as the scales themselves.