This guide is intended to help Global Marketing students by introducing important research concepts and pointing to useful sources and search tools.
Many of the online sources listed on this guide can be searched as a group using the OneSearch! box below. The specific databases can also be accessed from:
Need help using search tools or tracking down a citation? Use the Ask Us chat box on the right side of this page or on the right side of the Rod Library home page to learn about getting help via chat, email, text, or research consultation.