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Global Marketing: Start Here

220 Miles Above Gulf Coast

From 220 miles above Earth NASA

By NASA/Expedition 25 crew [Public domain], via Wikimedia Commons

Essential Rod Library Tools

Rod Library, Unviversity of Northern Iowa

  • Databases A-Z  (Select a database from this alphabetical list and use it to search for articles)


This guide is intended to help Global Marketing students by introducing important research concepts and pointing to useful sources and search tools.

Many of the online sources listed on this guide can be searched as a group using the OneSearch! box below. The specific databases can also be accessed from:

Rod Library home page and

Business Portal

Other Rod Library subject guides may be helpful for this class:  TESOL and Education

Need help using search tools or tracking down a citation? Use the Ask Us chat box on the right side of this page or on the right side of the Rod Library home page to learn about getting help via chat, email, text, or research consultation.

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Subject Guide

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Jim Kelly

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