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Marketing Research (MKTG 3116): Start Here

Key Resources for Marketing Research

Mintel Academic

  • Market research reports by Mintel analysts on consumer preferences and trends

ABI/INFORM

  • Articles from news sources, trade publications, academic journals, industry & company reports

Business Source Complete/Elite

  • Articles from news sources, trade publications, academic journals, industry & company reports

IBISWorld United States

  • Industry reports by IBISWorld analysts

Nexis Uni (formerly LexisNexis)

  • News articles, company information

PsycINFO

  • Articles and other publications on psychology and the psychological aspects of related fields including business.

SPORTDiscus

  • Articles and publications about sports, fitness, and related disciplines.

 

RKMA Market Research Handbooks

RKMA Market Research Handbooks (electronic)

Published by Richard K. Miller & Associates, these electronic reports/handbooks are available on the following marketing topics (click link above to access the reports): 

  • Business-to-Business Marketing 2016-2017
  • Consumer Behavior 2015-2016
  • Consumer Marketing 2016-2017
  • Consumer Use Of The Internet & Mobile Web 2016-2017
  • Entertainment, Media & Advertising Market Research Handbook 2015-2016
  • Healthcare Business Market Research Handbook 2015-2016
  • International Consumer Markets 2016-2017
  • Leisure Business Market Research Handbook 2015-2016
  • Restaurant, Food & Beverage Market Research Handbook 2016-2017
  • Retail Business Market Research Handbook 2015-2016
  • Sports Marketing 2016-2017
  • Travel & Tourism Market Research Handbook 2015-2016

Other Contact Options

Phone us:  319-273-2838

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Jim Kelly
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