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Marketing Research (MKTG 3116)   Tags: companies, industries, market research, marketing, markets  

Last Updated: May 20, 2016 URL: Print Guide RSS UpdatesEmail Alerts

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Gathering Data

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This guide is intended to help Marketing Research students by introducing important research concepts and pointing to useful sources and search tools.

Many of the online sources listed on this guide can also be accessed from the Rod Library home page and from the Rod Library Business Portal.

Many of the datases listed on this guide are licensed by Rod Library. If accessing such databases from off campus, you will be asked to enter your UNI CatID information.


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