This is the "Start Here" page of the "Marketing Research (MKTG 3116)" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Marketing Research (MKTG 3116)   Tags: companies, industries, market research, marketing, markets  

Last Updated: Oct 12, 2015 URL: Print Guide RSS UpdatesEmail Alerts

Start Here Print Page

Gathering Data

Essential Rod Library Tools

    Search for books and other materials in Rod Library.
  • Databases by Subject
    Displays databases by broad subject areas.
  • Databases A-Z
    Lists databases alphabetically by title of database.
  • Ask Us!
    Ask questions about Rod Library resources and services by chat, text, email, or phone.
  • Research Consultation
    Schedule an appointment with a librarian for in-depth help.


This guide is intended to help Marketing Research students by introducing important research concepts and pointing to useful sources and search tools.

Many of the online sources listed on this guide can also be accessed from the Rod Library home page and from the Rod Library Business Portal.

Many of the datases listed on this guide are licensed by Rod Library. If accessing such databases from off campus, you will be asked to enter your UNI CatID information.


Rod Library OneSearch!

Rod Library OneSearch!
Limit Your Results

Need help? Ask!

Profile Image
Stan Lyle
Contact Info
319-273-2843 (office)
319-273-2838 (Liaison & Research Unit)
Zoom video conferencing/screensharing:
Send Email

Loading  Loading...