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Marketing Research (MKTG 3116): Start Here

Welcome!

This guide is intended to help Marketing Research students by introducing important research concepts and pointing to useful sources and search tools.

Many of the online sources listed on this guide can also be accessed from the Rod Library home page and from the Rod Library Business Portal.

Many of the databases listed on this guide are licensed by Rod Library. If accessing such databases from off campus, you will be asked to enter your UNI CatID information.

Key Resources for Marketing Research Course

Mintel Academic

  • Market research reports by Mintel analysts on consumer preferences and trends

IBISWorld United States

  • Industry reports by IBISWorld analysts

ABI/INFORM

  • Articles from news sources, trade publications, academic journals, industry & company reports

Business Source Complete/Elite

  • Articles from news sources, trade publications, academic journals, industry & company reports

Nexis Uni (formerly LexisNexis)

  • News articles, company information

RKMA Market Research Handbooks

RKMA Market Research Handbooks (electronic)

Published by Richard K. Miller & Associates, these electronic reports/handbooks are available on the following marketing topics (click link above to access the reports): 

  • Business-to-Business Marketing 2016-2017
  • Consumer Behavior 2015-2016
  • Consumer Marketing 2016-2017
  • Consumer Use Of The Internet & Mobile Web 2016-2017
  • Entertainment, Media & Advertising Market Research Handbook 2015-2016
  • Healthcare Business Market Research Handbook 2015-2016
  • International Consumer Markets 2016-2017
  • Leisure Business Market Research Handbook 2015-2016
  • Restaurant, Food & Beverage Market Research Handbook 2016-2017
  • Retail Business Market Research Handbook 2015-2016
  • Sports Marketing 2016-2017
  • Travel & Tourism Market Research Handbook 2015-2016

Other Contact Options

Phone us:  319-273-2838

Text message us: 319-382-2736

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Subject Guide

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Jim Kelly
Contact:
319-273-2810

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