This guide is intended to help Marketing Research students by introducing important research concepts and pointing to useful sources and search tools.
Many of the online sources listed on this guide can also be accessed from the Rod Library home page and from the Rod Library Business Portal.
Many of the databases listed on this guide are licensed by Rod Library. If accessing such databases from off campus, you will be asked to enter your UNI CatID information.
Published by Richard K. Miller & Associates, these electronic reports/handbooks are available on the following marketing topics (click link above to access the reports):