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MKTG 3586 - Entrepreneurial Strategies

A guide to sources and strategies to locate statistics, research and news for marketing and advertising campaigns.

Mintel Reports

           

            


 

Mintel Insights -  Reports on Specific Markets

The Mintel - Insights - Expert Analysis option (top-left corner of the page) provides reports on specific markets.

 

Reports can be located by either using the search blank or by choosing a combination of category, region, trend driver or demographic. Reports provide information and infographics on the market, consumers, brands and companies.

    
  

 

 Mintel Analytics - Consumer Data

The Mintel - Analytics - Consumer Data option (top-left corner of the page) provides data on specific markets, or consumer groups, or marketing trends.

 

Reports can be located by either using the search blank or by choosing a combination of category or region. They can also be accessed from many the reports found in Insights by clicking on the Databook option.