Key Resources - MKTG 3143 - Advertising and Promotion - Research Guides at University of Northern Iowa

Key Resources for MKTG 3143 Advertising and Promotion

This guide provides a gateway for students in MKTG 3143 Advertising and Promotion to resources available from Rod Library.

Note: Most of the resources detailed in this guide are online/electronic. These electronic resources are accessible both on campus and off-campus.

The key resources listed below can be used to find articles from academic journals, newspapers, and trade publications. One resource (Mintel) offers market research reports on a variety of products/services. demographic groups, etc.

The other tabs on this guide provide information on citing sources, avoiding plagiarism, etc.

Please contact Jim Kelly with your questions!

Business Source Elite (EBSCO)
Articles, market, industry and SWOT analysis reports, studies, and other business news.
ABI/INFORM Collection (ProQuest)

Journal articles, newspapers, and reports about business, management, and economics.
APA PsycInfo (EBSCO)
Journal articles on behavioral science and mental health, including empirical studies, and qualitative and quantitative research. Access the former version of APA PsycInfo (EBSCO), which includes the option to search cited articles.
Mintel Academic
Consumer and market intelligence reports that include insights into industry and consumer trends.
Nexis Uni
News, business, legal, medical, and academic resources. News coverage from 1980 to present.
Communication & Mass Media Complete (EBSCO)
Communication and mass media publications including film, television, and advertising. Also includes communication sciences and disorder publications including ASHA journals.