This guide provides a gateway for students in MKTG 3143 Advertising and Promotion to resources available from Rod Library.
Note: Most of the resources detailed in this guide are online/electronic. These electronic resources are accessible both on campus and off-campus.
The key resources listed below can be used to find articles from academic journals, newspapers, and trade publications. One resource (Mintel) offers market research reports on a variety of products/services. demographic groups, etc.
The other tabs on this guide provide information on citing sources, avoiding plagiarism, etc.
Please contact Jim Kelly with your questions!