Research Guides: Company Information Research: Company Analysis and Reports

SWOT Analysis

Gale Business: Insights This link opens in a new window
Research global companies and industries with in-depth analysis through current news, statistical data, and comprehensive reports.

Enter the company name or ticker symbol. A current company profile will be retrieved.
Use the links on the left side of the screen to view related content and topics, including investment reports, SWOT reports, company chronologies, rankings, articles about the company/industry, etc.

Business Source Elite (EBSCO) This link opens in a new window
MarketLine Company Profiles include key company information such as top competitors, major products and services, and revenue and SWOT analyses. MarketLine Industry Profiles include information about market value, segmentation and forecasts, Porter’s Five Forces analysis, and leading companies in the industry.

Search Tip: MarketLine Company Profiles usually include a SWOT analysis. Company Profile Search:
- Click on the [Company Profiles] link on the right side of the screen.
- Enter the company name in the search box and click [Browse].
- Locate your company in the list and click on [MarketLine Report]

ABI/INFORM Collection (ProQuest) This link opens in a new window
"The ABI/INFORM Collection is comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. The collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as The Economist and Sloan Management Review, country-and industry-focused reports, and major news sources like the Wall Street Journal." Several datasets are also available.

Search Tip: Select Advanced Search, use SWOT as your search term and then add the company name or NAICS industry code. To view the most recent analyses sort by date-newest first instead of relevancy.

Mintel Academic This link opens in a new window
Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides an overview of a market's dynamics and prospects.

Search Tip 1: Create an account in order to access all the reports. Click on Login at the upper right hand corner and enter your information. This allows you to customize your portal and save research.
Search Tip 2: Use the filters in the middle of the page [Category, Region, Trend Drivers, Demographics] to drill down to a report you are looking for instead of using the search box.

Search Tip for industry surveys: There are 2 ways to search: (1) Click on [Industries] in the top menu bar and use the drop-down box select your industry, OR (2) enter a company's name in the search box, then select [Industry Survey] from the left navigation menu.
Search Tip for researching sub-industries: Click the [Markets] tab in the top menu bar. Then, on the far right side of your screen, click on [Refine Industries]. In the pop-up box drill-down and check your selected sub-industry, then click [Submit]. Use the left hand column for different sets of data on that sub-industry such as key stats & ratios, company level comparisons/financial operating metrics, news, etc.

Gale Business: Insights This link opens in a new window
Research global companies and industries with in-depth analysis through current news, statistical data, and comprehensive reports.

Search Tip: Search by company name or ticker symbol, then select the company from the Company Profiles list. This brings you to the company profile. On the left side of the screen, click on the link for [Market Share Reports].

Business Market Research Collection This link opens in a new window
Find up to date proprietary editorial content covering public and non-public companies and key executives.

Search Tip: In the search box, type in First Research Industry Profiles and select [Publication] in the drop down, then scroll down browse for NAICS code. Once selected, click the [Search] button.

Search Tip: Check the "Competitive Landscape" and "Major Companies" sections of an industry report for market share information.

Mergent Online This link opens in a new window
Contains financial statements and ratios for large publicly-held U.S. and international firms.

Search Tip: Look up a company and click on the [Competitors] tab to view the company in a ranked list of its competitors.

Search Tip: The [Report Builder] tab allows you to create custom reports, including company-industry comparison reports.