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MKTG 3143 - Advertising and Promotion

Key Resources for MKTG 3143 Advertising and Promotion

This guide provides a gateway for students in MKTG 3143 Advertising and Promotion to resources available from Rod Library.

Note: Most of the resources detailed in this guide are online/electronic.  These electronic resources are accessible both on campus and off-campus.

The key resources listed below can be used to find articles from academic journals, newspapers, and trade publications. One resource (Mintel) offers market research reports on a variety of products/services. demographic groups, etc.

The other tabs on this guide provide information on citing sources, avoiding plagiarism, etc.

Please contact Jim Kelly with your questions!