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Management

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a stack of scholarly journals on a table, including the Journal of Interactive MarketingAlso known as "Scholarly Articles," "Peer-Reviewed Articles," or "Academic Articles" or "Research Articles," these are

  • Written and reviewed by scholars and provide new research, analysis, or information about a specific topic.
    • "Peer review" means the article is approved by other experts before publication
  • Usually focused on a narrow subject or a single case study
  • Intended for an academic audience

Find Articles:

Two hands with pens reviewing bar graph business reports These commercially produced reports usually include data and analysis of industries and the companies within them.

 

 

 

 


Find Industry Reports and Data

Books on a shelf and a person reading on a kindle Unlike journal articles, books:

  • Are written on a broader, general subject
  • May contain a collection of related chapters by different authors
  • Contain less recent information

You may only need to read one chapter of a scholarly book! Find relevant information quickly by reviewing chapter titles or checking the index (back of the book). 

Find Books 

Unlike journal articles, magazines:

  • Provide information on popular topics
  • Are usually short and written for a wide audience
  • Often has glossy pictures and/or advertisements

Find Magazines 

physical newspaper and tablet with news Unlike journal articles, news:

  • Is written for a broad audience
  • Is often easier to understand than research and shorter than both research and books
  • Contains recent information

Find News