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MKTG 3116 - Marketing Research

This guide covers tools and resources important for students studying marketing research.

Consumer Behavior & Attitudes

Federal, state, and local governments gather selected consumer data, and most resulting reports are available for public use.

Other types of organizations, such as trade associations, also gather data; some may be available for no charge and without restriction, some may available only to members or for a fee.

Tools such as Mintel under the Market & Industry Reports tab also include data and analysis of consumer behavior.