Research Guides: Marketing: MKTG 3116

Databases to Use

Mintel Academic
Consumer and market intelligence reports that include insights into industry and consumer trends.
ABI/INFORM Collection (ProQuest)

Journal articles, newspapers, and reports about business, management, and economics.
Business Source Elite (EBSCO)
Articles, market, industry and SWOT analysis reports, studies, and other business news.
ERIC (EBSCO)
Journal articles, books, and curriculum guides in education research.
SPORTDiscus (EBSCO)
Sports medicine, sports management, sports marketing, exercise physiology, biomechanics, training, coaching, and physical education content.

AND marketing AND doughnuts both words must appear

OR marketing OR advertising either word may appear

NOT marketing NOT social media finds marketing and eliminates those with social media

* advertis* finds advertise, advertisement, advertising, etc.

" " "social media" searches for the entire phrase

w5 "new location" W5 find* W5 customers
within five words of each other (EBSCO databases)

w/5 "new location" W/5 find! W/5 customers
within five words of each other (Nexis Uni)

near5 "new location" near5 find* W5 customers
within five words of each other (ProQuest databases)

U.S. Census Business Builder
The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format. Use Regional Analyst Edition. WARNING: not all data is available at the Block Group, Tract, County or even State level.
Census Reporter
"Census Reporter is an independent project to make data from the American Community Survey easier to use. We are unaffiliated with the U.S. Census Bureau." Use the Profile option to find basic demographic and economic data for a given geographic location. Use the Explore option to identify possible data of interest - then type in a geographic location. Use the Topics options to locate Census Tables - choose a table - then type in a geographic location.
Explore Census Data
Choose Tables - then choose FILTER - then choose Topics and choose one of ten topics and one or more choices under that topic - then choose Done - the choose CUSTOMIZE TABLE - then choose GEOS - then choose Geography level - then choose the area or areas of interest.- then click on Excel.
WARNING: not all data is available at the Block Group, Tract, County or even State level.