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Marketing

Tips for Successful Database Searches

AND      marketing AND Donuts            both words must appear

OR        marketing OR advertising        either word may appear

NOT      marketing NOT social media   finds marketing and eliminates those with social media

 *           advertis*                                   finds advertise, advertisement, advertising, etc.

"  "         "social media"                          searches for the entire phrase


w5      "new location" W5 find* W5 customers     
within five words of each other (EBSCO databases)        

w/5      "new location" W/5 find! W/5 customers     
within five words of each other (Nexis Uni) 

near5       "new location" near5 find* W5 customers     
within five words of each other (ProQuest databases) 

Best Bet Resources