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MKTG 3116 - Marketing Research

This guide covers tools and resources important for students studying marketing research.

Key Resources for Marketing Research

RKMA Market Research Handbooks

Published by Richard K. Miller & Associates, these electronic reports/handbooks are available on the following marketing topics (click link above to access the reports): 

  • Business-to-Business Marketing 2016-2017
  • Consumer Behavior 2015-2016
  • Consumer Marketing 2016-2017
  • Consumer Use Of The Internet & Mobile Web 2016-2017
  • Entertainment, Media & Advertising Market Research Handbook 2015-2016
  • Healthcare Business Market Research Handbook 2015-2016
  • International Consumer Markets 2016-2017
  • Leisure Business Market Research Handbook 2015-2016
  • Restaurant, Food & Beverage Market Research Handbook 2016-2017
  • Retail Business Market Research Handbook 2015-2016
  • Sports Marketing 2016-2017
  • Travel & Tourism Market Research Handbook 2015-2016