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MKTG 2110 - Principles of Marketing

This guide covers tools and resources important for students studying marketing.

Article Types

Articles may include information about specific companies, markets, industries, and marketing or advertising concepts. Major types of articles used in business research are from:

Academic journals (sometimes called scholarly or peer-reviewed)
Trade journals
Business magazines
Business newspapers

Some professors require the use of academic journals.  Academic journal articles are written by professors or other experts in a field, report the results of an original study, are aimed at academic audiences, and include reference lists of previous related study in the field.  This page describes academic journals in more detail.

Examples of academic journals in the field of marketing are:

Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Journal of Consumer Marketing

Trade journals are magazines that focus on markets or industries or occupations and are aimed at the people who work in these fields. There is a trade journal for almost every field, such as food retailing, dairy, photography, apparel, sporting goods, and consumer electronics. Trade journals typically publish an annual review or outlook articles on the industries they cover.

To illustrate the differences between these two source types:

academic journal  article on brand loyalty
trade journal
  article on the topic of brand loyalty.