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MKTG 2110 - Principles of Marketing

This guide covers tools and resources important for students studying marketing.

Company Databases

Most companies have web sites and provide various information about themselves.

Journal and magazine articles and market reports may have been written on particular companies.

Relatively small companies may be covered only by newspapers in the areas they are based.

Company databases include profiles and other types of information about millions of companies, large and small.

ReferenceUSA provides the best coverage of very small companies.