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MKTG 2110 - Principles of Marketing

This guide covers tools and resources important for students studying marketing.

Finding Books

Finding Books Using Subject index

Use the Books/Media search from the library home page to identify books, government publications, and other resources on companies, markets, industries, and marketing concepts. 

A wide range of subject headings can be used to find information about the various topics covered in courses at UNI. Here are examples of relevant headings to try in the Subject index:

  • marketing plan
  • marketing research
  • airlines

Another approach is to use the Keyword search to do more specific searches.

For example, this search - airline* and (industr* or market*) retrieves records with the words airline and either industry or market. (The asterisk allows for variation in word endings.)

The Keywords index also is good for finding specialized or new terms that might be in titles but not in subject headings.

Google Books