Find Statistics - MKTG 3116 - Marketing Research - Research Guides at University of Northern Iowa

Finding Statistics with advanced Google search commands.

Google Search Techniques

Search for university librarian LibGuides that pull together high quality freely available resources.

site:edu "LibGuides" intitle:marketing "statistics"

site:edu intitle:census "LibGuides" "tract"

Search U.S. Government websites for statistics on a given topic.

site:gov "statistics" "consumer"

Statistical Abstract of the U.S. (UNI Only) by ProQuest
Statistical Abstract of the U.S. is a commercial database that provides a wide range of demographic and economic national data. State-by-state comparisons can be found.

Freely available Government, University, and Association Resources

American Customer Satisfaction Index (ACSI)
Bureau of Labor Statistics
Consumer Expectations (Surveys of Consumers)
University of Michigan
Consumer Expenditure Surveys
Bureau of Labor Statistics
Consumer Finances (SCF)
Federal Reserve
Consumer Price Index
Bureau of Labor Statistics
County Business Patterns
U.S. Census Bureau
EDGAR (Electronic Data Gathering, Analysis, and Retrieval)
Securities and Exchange Commission
Corporate Tax Documents (10K, 10Q, 8-K, etc.)
IPUMS (Integrated Public Use Microdata Series)
"IPUMS provides census and survey data from around the world integrated across time and space. IPUMS integration and documentation makes it easy to study change, conduct comparative research, merge information across data types, and analyze individuals within family and community context. Data and services are available free of charge." --- University of Minnesota
Local Area Personal Income
Bureau of Economic Analysis
Mapping the Measure of America
State-by-State Comparisons
Time-Use Survey
Bureau of Labor Statistics
Transportation Statistics
Department of Transportation

U.S. Census Bureau
also consider the following U.S. Census Bureau reports and search engines:

Commercially Produced - Generally Free - Resources

City-Data.com
ClickZ
(includes CPM, CPA, and ROI calculators)
Data USA
Marketing Charts
NAICS & SIC Identification Tools
NationalMaster
Data Comparisons Across Countries
Social Explorer
Demographic and Educational Data by Community
StateMaster
Data Comparisons Across States
Zip Code Lookup Tool (Claritas)
Zip Code Lookup Tool (ESRI)
Zoom Prospector
Graphical analysis tool comparing communities across the country

Research Centers and Think Tanks