Market & Industry Reports - BUS 2010 - Entrepreneurial Fundamentals / MKTG 5583 - Entrepreneurship - Research Guides at University of Northern Iowa

Market and Industry Research Reports

Rod Library subscribes to the following tools which include industry and market reports from various sources; they are free to currently enrolled UNI students and employees.

Mintel Academic This link opens in a new window
Contains market research reports on several hundred consumer products and services.
Reports cover topics such as market size and forecast, leading companies, market drivers, etc.
Reports focus on specific products or consumer groups (pizza restaurants; hotels; ice cream shops; athletic shoes; beer; distilled spirits; family/midscale restaurants; sporting goods; white and dark spirits; alcohol consumption in bars; college students; etc.).
Must register email and create a password to download or print.
Small Business Source (EBSCO) This link opens in a new window
Industries tab leads to overviews and articles about numerous industries. Also addresses start-up issues, business plans, and other business basics.
Business Source Elite (EBSCO) This link opens in a new window
Includes market and industry reports from various publishers such as MarketLine/Datamonitor.
ABI/INFORM Collection (ProQuest) This link opens in a new window
Contains several hundred market research reports from numerous publishers. Look under Data & Reports or conduct search and limit to reports. Reports cover markets such as: athletic footwear; bars; credit unions; hotel & motel (hospitality); restaurants.
Search results for market reports are under Source Type/Reports tab
GALE EBOOKS This link opens in a new window
Includes overviews of many industries and products from specialized encyclopedias.

Market Research Catalogs

Some "off-the-shelf" reports are available for no charge to everyone, while others are very expensive. Catalogs help to identify reports. In some cases, parts of very expensive reports, such as the table of contents and abstract, can be viewed for no charge.

MarketResearch.com
Abstract and detailed table of contents are available for many reports; requires registration. More details are sometimes available in articles about expensive reports.