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BUS 2010 - Entrepreneurial Fundamentals / MKTG 5583 - Entrepreneurship

This guide covers important search concepts and tools in entrepreneurship, particularly those from Rod Library.

Market Research Catalogs

Some "off-the-shelf" reports are available for no charge to everyone, while others are very expensive. Catalogs help to identify reports.  In some cases,  parts of very expensive reports, such as the table of contents and abstract, can be viewed for no charge.

Market and Industry Research Reports

Rod Library subscribes to the following tools which include industry and market reports from various sources; they are free to currently enrolled UNI students and employees.