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BUS 2010 - Entrepreneurial Fundamentals / MKTG 5583 - Entrepreneurship

This guide covers important search concepts and tools in entrepreneurship, particularly those from Rod Library.

Consumer Behavior & Attitudes

Various national and state and local government agencies may collect and make available useful data for marketing purposes.

Here is one example regarding consumer expenditures:

Demographic & Economic Data

Governments conduct censuses and surveys, and most results are available for public use.

Many U.S. federal government census and survey data can be reached via the Census Bureau's Business & Industry page.

Many other types of organizations, such as trade associations, also gather data; some may be available for no charge and without restriction, some may be available only to members or for a fee.