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ENTR 3586: Entrepreneurial Strategy

Tips for Successful Database Searches

AND      marketing AND millennials            both words must appear

OR        marketing OR advertising        either word may appear

NOT      marketing NOT social media   finds marketing and eliminates those with social media

 *           advertis*                                   finds advertise, advertisement, advertising, etc.

"  "         "social media"                          searches for the entire phrase

w5      "analysis" W5 find* W5 consumer    
within five words of each other (EBSCO databases)        

w/5      "new location" W/5 find! W/5 consumer     
within five words of each other (Nexis Uni) 

near5       "new location" near5 find* W5 consumer
within five words of each other (ProQuest databases) 


Market Analysis Resources