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Marketing

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a stack of scholarly journals on a table, including the Journal of Interactive MarketingAlso known as "Scholarly Articles," "Peer-Reviewed Articles," or "Academic Articles" or "Research Articles," these are

  • Written and reviewed by scholars and provide new research, analysis, or information about a specific topic.
    • "Peer review" means the article is approved by other experts before publication
  • Usually focused on a narrow subject or a single case study
  • Intended for an academic audience

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Pie graph on a sheet called "Food Market Research" with a calculator

These commercially produced reports usually include data and analysis of consumers and consumer preferences regarding various products and services. 
 

 

 

 

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Books on a shelf and a person reading on a kindle Unlike journal articles, books:

  • Are written on a broader, general subject
  • May contain a collection of related chapters by different authors
  • Contain less recent information

You may only need to read one chapter of a scholarly book! Find relevant information quickly by reviewing chapter titles or checking the index (back of the book). 

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physical newspaper and tablet with news Unlike journal articles, news:

  • Is written for a broad audience
  • Is often easier to understand than research and shorter than both research and books
  • Contains recent information

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Unlike journal articles, magazines:

  • Provide information on popular topics
  • Are usually short and written for a wide audience
  • Often has glossy pictures and/or advertisements

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