Also known as "Scholarly Articles," "Peer-Reviewed Articles," or "Academic Articles" or "Research Articles," these are
These commercially produced reports usually include data and analysis of consumers and consumer preferences regarding various products and services.
Unlike journal articles, books:
You may only need to read one chapter of a scholarly book! Find relevant information quickly by reviewing chapter titles or checking the index (back of the book).
Unlike journal articles, news:
Unlike journal articles, magazines: