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Use this guide to find important databases and other types of resources in the field of marketing.

Topic Overviews

Subject dictionaries and encyclopedias provide definitions and short articles about concepts used in a subject. They can help when starting a  project by providing topic overviews, ideas for precise search terms, and possible research topics and questions.

Many of these sources are in electronic format, but some are available only in print at the library. 

Examples of reference sources in marketing are listed on this page: 

Dictionaries & Encyclopedias

These examples of marketing dictionaries and encyclopedias provide specialized definitions and overviews of concepts in the discipline. Additional marketing reference sources can be found by searching the library catalog: 

Gale Virtual Ref. Library