Subject dictionaries and encyclopedias provide definitions and short articles about concepts used in a subject. They can help when starting a project by providing topic overviews, ideas for precise search terms, and possible research topics and questions.
Many of these sources are in electronic format, but some are available only in print at the library.
Examples of reference sources in marketing are listed on this page:
These examples of marketing dictionaries and encyclopedias provide specialized definitions and overviews of concepts in the discipline. Additional marketing reference sources can be found by searching the library catalog:
The Advanced Dictionary of Marketing : Putting Theory to Use
The Encyclopaedic Dictionary of Marketing
The Advertising Age Encyclopedia of Advertising
