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Use this guide to find important databases and other types of resources in the field of marketing.

Representative Journals

This page lists several examples of marketing journals to which library subscribes. Most are available in electronic format either from the journal publisher or from a database such as ABI/INFORM Complete. Use the databases listed in the Finding Articles page of this guide to locate articles on particular subjects or by particular authors.

  • Journal of Marketing
  • Journal of Consumer Research
  • Journal of Marketing Research
  • Journal of Retailing
  • Journal of the Academy of Marketing Science
  • Harvard Business Review

Journal or Magazine?

    Scholarly or Academic Journals Popular Magazines
Audience Scholars, researchers, and experts as well as students in the academic field. General Public.
Purpose To inform the scholarly community about the results of original research or experimentation, to explore theoretical concepts, or to examine practice. To provide basic information for general awareness, to promote particular viewpoints, or to entertain.
Authors Scholars, usually professors or researchers with a graduate degree in the field. Usually editorial staff members, free-lance writers, or journalists with no special training in the field.
Author Information Authors' names are clearly stated with each article and often their credentials and current positions (such as affiliation with a university) are given. Usally the byline of each article provides only the authors' names; some articles do not even list an author.
Length/Depth Long, Detailed.    Short, little depth.
Vocabulary Terminology used in the article is specialized-that of the discipline- and may contain jargon.  The vocabulary assumes the reader has some knowledge of the subject. Simple language used, generally high school or lower.  Does not assume specialized knowledge.
Works Cited Sources consulted are documented in text, cited in footnotes, or listed in bibliography. Articles do not have footnotes or bibliographies. Sometimes the individuals who were interviewed or publications that were consulted are mentioned in the text but usually full bibliographic information is not given.
Peer-Reviewed or Peer-Refereed Articles are peer-reviewed or peer-refereed.  Peer review occurs before the article is accepted for publication. The journal editor sends copies of a submitted article to experts in the field for their judgment of whether the article is sound and should be published as is, revised, or rejected. Articles are not peer-reviewed.  Generally, articles are accepted if judged to be of interest to magazine readers.
Illustrations Text may be accompanied by statistical tables or figures, scientific drawings, or explanatory diagrams. Usually articles are heavily illustrated and accompanied by colorful photographs.
Overall Appearance Print Journals generally have a sober, serious look and are printed on plain paper. Magazines usually are visually appealing and designed to attract interest at a magazine rack or newspaper stand. Usually have advertising and are printed on glossy paper.
Overall Appearance Online Emphasizes intellectual content; often subdued colors. Flashy colors; may include consumer product ads and may offer podcasts or blogs.
Advertising Few, if any, ads. Many and splashy ads.

Language in Society

Child Abuse & Neglect

Journal of Applied Psychology

Learning Disabilities Quarterly

Multicultural Education


New England Journal of Medicine

Business Week

Ladies' Home Journal


Psychology Today

Scientific American