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Global Marketing

Use this guide to find important research concepts, useful resources, and search tools in global marketing.

Books

Rod Library has several of the books in the Kiss, Bow, or Shake Hands series on doing business in a variety of countries around the world. The two listed below are a sample of what the library provides.

Doing Business Abroad

The sources in this section cover the nuts and bolts of doing business abroad, cross cultural communication issues, and product and country research. Doing business reports for some individual countries can be found by doing a Books/Media search for the phrase "doing business" and the name of a country.