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Global Marketing

Use this guide to find important research concepts, useful resources, and search tools in global marketing.

Industries & Markets

Sources in some of the other sections of this guide, such as Trade and Articles, also include industry and market information.

Reports are sometimes arranged by classification schemes such as the North American Industry Classification System, Standard Industrial Classification System, and the Harmonized Tariff Schedule. 

Sources such as the U.S. International Trade Commission provide concordances which make it possible to look up a HTS code and determine the corresponding NAICS code.