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Global Marketing

Use this guide to find important research concepts, useful resources, and search tools in global marketing.

Finding Books

Keyword Searching

Another approach is to use a Keyword search in the Books/Media tab on the library home page to look for terms which may occur in titles and contents notes as well as in subject headings. 

For example, this search - "doing business" and Malaysia

retrieves records with the words doing, business, and Malaysia.

The Keyword search also is good for finding specialized or new terms that might be in titles but not in subject headings.

Google Books

Google Book Search

Interlibrary Loan

Books not available through Rod Library may be available through the Interlibrary Loan Service. Log on to this service, called ILLiaD, and provide details for the publications you would like to borrow.