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Global Marketing

Use this guide to find important research concepts, useful resources, and search tools in global marketing.

Search Tools and Find it!

Business Article Databases

The tools in this section index and in many cases provide the full text of articles in scholarly journals, trade journals, general business magazines, and in newspapers such as the Wall Street Journal.

Trade journals focus on certain industries, occupations, or markets and can be valuable resources, especially for relatively small industries. Some trade journals make their articles available to everyone for no charge; other journals may charge by the article.  Particular trade journals may be available in Rod Library subscription databases such as ABI/INFORM.

Other journals and magazines, such as the Economist, provide economic news and analysis of all regions of the world.

The links below go directly to the source if you are accessing from on campus. If accessing from off-campus, you will be prompted to enter your UNI CatID. All of the online sources in this section are also listed under Databases A-Z and under Databases by Subject on the library home page.

Google Scholar